See the stunning work we did for...
Carolina In Home Flooring in Raleigh, NC



About Us


Get to know your Raleigh, NC area flooring experts

Flooring design professionals in the Raleigh, NC area - Carolina In Home Flooring

Our history

After 20 years of flooring installation experience working for others and himself, our owner expanded into sales and service in 2010 with the introduction of Carolina In Home Flooring to the greater Raleigh area. A full-service company focused primarily on residential flooring, Carolina In Home Flooring's business model promotes the convenience of an up-scale mobile showroom sales experience where flooring samples are brought to customers' homes to coordinate with their existing furniture and colors.

Representing the largest and smaller flooring manufacturers, our experienced sales consultants can customize our customers' selections based on their home design and lifestyles. All projects are installed with our dedicated installation crews, and come with our limited lifetime installation warranty, limited product manufacturer warranties, financing options (subject to approved credit) and exceptional customer service.

Initially, our business was built through online marketing and valuing relationships. Due to our success, a world-wide retailer selected Carolina In Home Flooring to be its exclusive flooring provider and installer for its members in the greater Raleigh area. We are thankful for the trust thousands of homeowners have placed in us over the years and look forward to meeting the needs of thousands more.

Our values

Vince Lombardi, legendary coach of the Green Bay Packers in the late 1960's/early 1970's, was driven with the end result always in mind. Determined to get the most out of each of his players and coaches, he accepted nothing less than a personal commitment and total sacrifice of one's personal desires for the greater good of the team. Perfection was the goal of all effort put forth, and Lombardi knew his team's achievements would reflect the combined efforts of each individual. To that end, the Green Bay Packers were no different than other kinds of organizations, where results are only as good as each individual's efforts. True teamwork harnesses the strengths of everyone, producing an outcome not possible any other way. It's no wonder the NFL continues to award the Lombardi Trophy to each year's Super Bowl championship team.

At Carolina In Home Flooring, our vision is to be a preferred residential flooring sales and installation company where quality is embedded in all we do. From sales to installation, we intend to professionally sell and install the right products at reasonable prices and commit to exceptional customer service standards.

To that end, our mission is to ensure a simplified, value-added in-home buying experience, utilizing knowledgeable, committed and hard-working sales consultants whose purpose is to meet our customers' needs through proper alignment of fairly-priced appropriate flooring products. We will support this buying experience with responsive sales support staff and a dedicated team of professional installers who pride themselves in the quality of their work, one job at a time.

In every interaction, we will strive to uphold our values to be personable, prompt, thorough, honest and respectful as we compete with integrity for new business, and we hope in doing so that we earn our customers' trust for future work through repeat business and new customer referral opportunities.
Learn more about the flooring professionals in the Raleigh, NC area - Carolina In Home Flooring

Why choose us?

Like most anything we purchase today, choices exist. When purchasing flooring products, manufacturers want you to choose theirs, and there are plenty of retailers, including big-box stores, ready to sell to you.

At Carolina In Home Flooring, we have worked hard since 2010 to earn the respect of thousands of customers throughout the greater Raleigh area. Our personalized service is evident in everything we do and backed by our knowledgeable and experienced staff.

Our goals? To meet your needs, to assure your complete satisfaction with product selection and installation and to show you we are worthy of your repeat business and referrals!

Consider these interesting facts:

  • CIHF is owner-operated with a vision that requires products to meet our personal expectations as consumers vs just as a retailer. We select what to offer based on our sales and installation teams' professional knowledge and experience.
  • CIHF uses exclusive installers who are committed to our personalized service standards.
  • CIHF sales consultants are flooring industry professionals who identify their customers' wants and needs and ultimately discover the right products for their home.
  • CIHF can make any project as turn key as you need it to be.
  • CIHF offers same day financing options (subject to approved credit) while in your home, making the process even easier in today's busy world.
  • Our products come with manufacturer-limited warranties, and we warranty our installation for life!


See why the Raleigh, NC area has trusted us with thier flooring for over 10 years


About us

Sales visit




Awards & associations

National Wood Flooring Association (NWFA)
Costco Wholesale

Meet the team

Mike Nelson

Mike Nelson


Owner/sales & installation manager

Originally from Wisconsin, Mike moved to Raleigh in 1998 to start a new residential flooring installation business (and to gain access to better year-around "golf" ... Read more
Jim Deignan

Jim Deignan


Buisness operations partner

Jim has assisted and advised the business on general operations and strategy since its initial days in Raleigh. Jim and Mike have a high level of trust in and respect for ... Read more
David Richter

David Richter


Sales consultant

David has sold residential flooring in both CA and now NC since 2017. He enjoys using his extensive product knowledge to help people transform their homes with flooring upgrades. ... Read more
David Redd

David Redd


Sales consultant

David is a North Carolina native and proud graduate of Appalachian State University. Using his managerial and customer service skills, David's focus in sales is to ensure our ... Read more
Herman Chavez

Herman Chavez


Project manager

Herman has worked in the flooring installation business for the past 25 years, and in 2019 began selling residential flooring with us while continuing to operate his own installation ... Read more
Amanda Belgrave

Amanda Belgrave


Sales assistant/lead coordinator

Amanda was born and raised in New Hampshire and has spent the last ten years residing in Denver, Colorado. In mid-2021, Amanda moved to the Raleigh-Durham area with ... Read more

Schedule your shop at home appointment


Meet with one of our skilled project specialists to get started



* *

Featured brands & technologies

Tuftex flooring in Raleigh, NC from Carolina In Home Flooring
Dream Weaver flooring in Durham, NC from Carolina In Home Flooring
Mohawk flooring in Cary, NC from Carolina In Home Flooring
Shaw Floors flooring in Apex, NC from Carolina In Home Flooring
Appalachian Flooring flooring in Wake Forest, NC from Carolina In Home Flooring
Mullican flooring in Chapel Hill, NC from Carolina In Home Flooring
Coretec flooring in Raleigh, NC from Carolina In Home Flooring
Enigneered Floors flooring in Durham, NC from Carolina In Home Flooring